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Basic Information

Job Name
Marketing Programs Mgr - India
Country
India
State
Maharashtra
City
Pune
Date Published
02-Jun-2025
Job ID
44896
Travel
You may occasionally be required to travel for business
Looking for details about our benefits? You can learn more about them by clicking HERE

Description and Requirements

CareerArc Code
CA-JF
Hybrid: #LI-Hybrid

"At BMC trust is not just a word - it's a way of life!" 



We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  


We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.
As a Marketing Program Manager you will be responsible for managing, optimizing, and maintaining our lead routing and assignment processes using LeanData. You will collaborate closely with Sales Operations, Marketing, and cross-functional teams to ensure that our lead management processes are streamlined, accurate, and aligned with business objectives. The ideal candidate is a process-driven professional with strong problem-solving skills, a deep understanding of lead management principles, and hands-on experience working with LeanData. This role offers an excellent opportunity to contribute to the growth and efficiency of our sales and marketing operations.

Here is how, through this exciting role, you will contribute to BMC's and your own success: 
  • LeanData Platform Management - You'll be responsible for the comprehensive administration and maintenance of the LeanData platform, ensuring optimal system functionality and accurate lead routing. This includes regularly updating routing logic and notification nodes to align with evolving business needs and maintain service level agreements (SLAs) for MQLs, AIQLs, and priority campaigns. You'll also monitor and manage user access, including adding or removing BDRs as needed, to prevent routing errors and maintain data integrity. A key part of your role will be proactively tracking and resolving issues related to lead routing, data mismatches, and system errors to ensure operational efficiency.
  • Collaboration and Stakeholder Support - A significant aspect of your role involves collaborating with cross-functional teams such as Digital Sales (ISD), Education, Marketing Services, and Gainsight. You'll work together to align routing rules and campaign priorities. You'll also support Marketing Services with list uploads, ensuring accurate and timely routing of leads from various sources like campaigns, webinars, events, and content syndication. You'll serve as a primary contact for stakeholders, discussing routing logic, proposing changes, and offering guidance on best practices.
  • Lead Data Management and Process Optimization - You'll maintain detailed and up-to-date documentation, including process guides, system updates, and issue logs, to ensure transparency and operational continuity. A core responsibility will be to drive continuous improvement by identifying opportunities to streamline processes, enhance routing accuracy, and improve overall system performance. You'll provide stakeholders with detailed status reports on routing performance, issue resolution, and system updates. Furthermore, you'll stay informed about the latest Lean Data features and updates to maximize platform capabilities and enhance business processes, promoting best practices for lead routing, user management, and campaign execution to improve efficiency and align with business goals.
To ensure you are set up for success, you will bring the following skillset & experience:

  • Proven experience in a technical or operations-focused role within a professional business environment, supporting multiple stakeholders and business leaders.
  • Proficiency with key software platforms, including Salesforce, Microsoft Office Suite, and Marketing Automation tools (Eloqua preferred). Familiarity with lead routing platforms such as LeanData is highly desirable but not mandatory.
  • Strong communication and collaboration skills, with the ability to schedule, plan, and present to diverse audiences.
  • Ability to interpret and communicate effectively, ensuring accurate and clear messaging across teams.
  • Proven track record in documentation, issue tracking, investigative problem-solving, and working effectively with vendors and support teams, including ticket management and resolution.
  • Strong time management skills, with the ability to prioritize, multitask, and adapt to changing demands.
  • Sales and project/program management experience is preferred.

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

 

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.
At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 2,117,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 

The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. 




(Returnship@BMC)

Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

Min salary
1,588,350

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

 

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

Mid point salary
2,117,800
Max salary
2,647,250