Content Strategy Manager

Basic Information


United States





Date Published


Job ID


Travel Amount

up to 10%

Description and Requirements

Let's build cool stuff together 

BMC Web Marketing is seeking a Creative Storyteller/Messaging Strategist – a masterful communicator who will help to reinvent, optimize, and elevate content experiences on and associated digital platforms. You will be joining a global team of strategists, developers, operators, and program managers focused on delivering constant value to our customers and the business. 

Some initiatives you’ll get to help to build and lead: 
  • Conduct discovery and assessments to drive development of an end-to-end, customer-focused digital content strategy (e.g. content audit, gap analysis, content mapping to buying cycles, etc.) 
  • Lead editorial concept development for prioritized web initiatives – which will include sharing out your ideas and gaining buy-in from stakeholders 
  • Ideate strategies to influence key personas via web content experiences 
  • Create & socialize scalable content frameworks that help guide stakeholders to create content that moves people forward in their relationship with BMC 
  • Contribute to ongoing success of blog program  
  • Assess various types of content feedback (user testing, analytics, etc.) to understand potential improvement opportunities 
About you: 
  • You have 5+ years of experience driving digital content strategy to achieve tangible business goals 
  • You’ve earned a degree in Communications, Advertising, Marketing, or a related/relevant discipline (or bring the equivalent experience) 
  • You’re well versed in writing for diverse formats and platforms, and understand the importance of aligning messaging to the context of delivery 
  • You’re brimming with ideas about how to make content shimmer, snap, and linger in reader’s minds long after they’ve closed the tab 
  • Clarity and brevity are very strong suits  
  • You enjoy presenting concepts to teammates/stakeholders and collecting feedback for optimization 
  • Bonus points if you have familiarity with software marketing/enterprise technology marketing
This is a rare opportunity to join a passionate, positive, multifunctional team where your perspective will be valued, and your talents will be celebrated. We look forward to meeting you!  

From core to cloud to edge, BMC delivers the software and services that enable over 10,000 global customers, including 84% of the Forbes Global 100, to thrive in their ongoing evolution to an Autonomous Digital Enterprise.
It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, creed, sex, age, sexual orientation, national origin, disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, disabled veteran or status as a protected veteran, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.