Senior Manager, Account-Based Marketing Manager (ABM)

Basic Information


United States




USA Office At Home

Date published:


Job ID:


Travel Amount:

up to 10%

Description and Requirements

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

BMC is looking for a strategic professional who has successful experience in results-driven integrated marketing and account-based marketing programs (verticals and competitive) that drive growth while showcasing hands-on experience developing programs that include live, virtual, and specific ABM elements to increase opportunity pipeline.

Qualified candidates will have demonstrated success in marketing at a B2B software company showcasing program, campaign, ABM, and demand generation experience with customer acquisition and retention, expansion and growth of existing customers. Extensive experience in integrated marketing efforts inclusive of product/solution/vertical marketing, and direct and indirect sales. This role requires the development, execution and measurement of all assigned marketing programs in conjunction with the BMC Demand Center and Field Marketing counterparts. 

Specific Responsibilities:
  • Develop targeted global vertical and competitive marketing programs and campaigns for specific named accounts and apply ABM principles and techniques to increase pipeline with high quality opportunities for both direct and indirect sales teams
  • Develop and execute integrated marketing programs (both vertical and competitive) using all forms of traditional and new marketing channels available to reach target personas including predictive intent analytics
  • Collaborate with cross functional teams to design effective programs, in-sync with both BMC corporate and target market launches and related activities
  • Optimize programs using metrics and data including but not limited to lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion 
  • Coordinate with content development teams, creative services, and outside agencies to develop rich content that drives results in pipeline creation
  • Develop integrated complementary strategies and plans with internal digital brand teams or agencies that develop advertising, banner/display ads and retarget to reach target audiences, including co-branded campaigns with partners
  • Understand the competitive environment and put BMC’s most compelling value differentiators into programming design and execution
  • 5+ years’ experience in high-tech B2B-facing marketing roles with demonstrated success in managing global ABM programs and funnel management
  • 3+ years’ experience in vertical marketing in some of the key markets (Telecommunications, Utilities, Financial Services, Healthcare, Retail, Manufacturing)
  • BA in business, communications, or marketing (MBA a plus)
  • Proven experience finding creative ways to do more with less, and a track record of staying on budget
  • Proficient understanding of database marketing, CRM, marketing automation (Eloqua, SFDC and other marketing automation and analytics tools)
  • Solid communication skills (verbal, written, presentation and 1:1 collaboration)
  • Strong analytical skills applicable to target market analysis and funnel management/related KPI’s, forecasting and the ability to adapt strategies and execution tactics as needed
  • Strong interpersonal skills and the ability to work well across teams, customers, sales, partners, vendors
  • High self- motivation with a sense of urgency
  • ITSMA Certified a plus

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.