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Basic Information

Job Name
Sr Mgr - Marketing Programs - India
Country
India
State
Maharashtra
City
Pune
Date Published
13-Aug-2025
Job ID
45506
Travel
You may occasionally be required to travel for business
Looking for details about our benefits? You can learn more about them by clicking HERE

Description and Requirements

CareerArc Code
CA-JF
Hybrid: #LI-Hybrid

"At BMC trust is not just a word - it's a way of life!" 



We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  


We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
We are seeking an exceptional Senior Principal Manager to join our Marketing Services team. This role is pivotal in driving operational excellence and global efficiencies across integrated marketing campaigns and lead lifecycle processes to drive pipeline growth and conversion. The ideal candidate will bring a blend of marketing automation expertise, campaign strategy, and lead management operations to optimize performance across the funnel. They will directly support the Director of ABM within the DSAO team and the Marketing Services lead while owning and managing their own projects. This is a unique role who will partner with the Senior Director DSAO to develop the buying group project for BMC and will lead our contact acquisition processes for the business. 

Here is how, through this exciting role, you will contribute to BMC's and your own success:
Campaign Strategy & Execution
• Design, execute, and optimize multi-channel marketing campaigns (email, digital, events, webinars) using Eloqua or similar platforms.
• Collaborate with field marketing, content, and digital teams to align campaign messaging with business goals.
• Manage campaign timelines, assets, and performance metrics to ensure timely delivery and ROI.
Lead Management
• Oversee lead routing, scoring, and nurturing workflows in coordination with Sales Ops and Digital Sales.
• Administer and optimize lead management tools such as LeanData and Salesforce to ensure accurate lead assignment and SLA compliance [1].
• Monitor lead quality and conversion metrics, and implement improvements to enhance funnel efficiency 100032_Lead_Process_Overview.pptx.
Analytics & Reporting
• Track and report on campaign performance, lead flow, and conversion rates using dashboards and analytics tools.
• Provide actionable insights to stakeholders and recommend optimizations based on data trends.
Cross-Functional Collaboration
• Act as the central point of contact for campaign execution and lead management processes.
• Partner with Sales, Product Marketing, and Operations to ensure alignment on campaign goals and lead handling.

To ensure you are set up for success, you will bring the following skillset & experience
• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in campaign management and marketing automation (Eloqua preferred) [3].
• Hands-on experience with CRM systems (Salesforce) and lead management platforms (LeanData) [1].
• Strong understanding of email marketing, segmentation, and personalization strategies.
• Proficiency in HTML/CSS for email design is a plus.
• Familiarity with data privacy regulations (GDPR, CCPA, CAN-SPAM).
• Analytical mindset with the ability to interpret data into insights and actions.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced, matrixed environment.
• Experience working with global teams and managing regional campaign variations.



Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 


If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.
At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 6,304,000 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 

The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. 




(Returnship@BMC)

Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

Min salary
4,728,000

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 


If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

Mid point salary
6,304,000
Max salary
7,880,000
Min Salary - NEW
4,728,000
Max Salary - NEW
7,880,000