Director of Product Marketing (Remote)

Basic Information

Country:

United States

State:

NA

City:

USA Office At Home

Date published:

26-Apr-2021

Job ID:

29947

Travel Amount:

up to 10%

Description and Requirements

From core to cloud to edge, BMC delivers the software and services that enable over 10,000 global customers, including 84% of the Forbes Global 100, to thrive in their ongoing evolution to an Autonomous Digital Enterprise.
Control-M has been the Workload Automation category leading product for many years. To extend that leadership position and continue our innovation as the preferred application and data orchestration platform of choice for the Global 5000, a SaaS version of the product was recently launched, to attract new buyers and increase value delivered to current customers.  

The Director of Solutions Marketing for the Digital Business Automation business unit will lead many initiatives that require working across all facets of the business, including Product Management, Product Development/R&D, Corporate Marketing, Sales, Pre-Sales, and Professional Services.  

This position will be responsible to lead the development and ongoing refinement of product and market positioning and messaging, and ensure content consumed by prospects, customers and sales is aligned to business strategy.  In this role you will lead the market and segment development planning to deliver a variety of value-based selling content including customer use cases, business value cases, and thought leadership content to meet target market development objectives.  

This position will also manage market/product/technology subject matter experts who will support the content delivery, engage sales as SME’s for customer activities, and support the broader content and demand marketing program development and execution.  This role is global in nature and scope.  

Primary points of leadership and responsibility include, but will not be limited to:
  • Drive the ongoing development and execution of market and product positioning/messaging for all outbound communication and demand generation channels, including but not limited to launches, demand generation campaigns, digital marketing, prospect/customer facing sales tools, and partner co-marketing/sales programs.
  • Lead ongoing market and buyer persona “outside-in” analysis to deliver data-driven, fact-based development and execution of market development and demand generation content and messaging programs across all the points of the buyer’s journey.
  • Develop and execute an integrated, evergreen content platform strategy and tactical execution plan to create high quality positioning/messaging based on buyer persona pains and gains, to meet/exceed demand generation conversion targets. 
  • Build strong relationships with the business unit’s product management, sales, presales, services, tech support and customer success teams to ensure a closed loop feedback mechanism drives continuous improvement in the understanding of market conditions, buyer personas, and positioning/messaging.
  • Collaborate closely with the cross-functional pipeline generation team, including inside and field sales, partner management, and corporate marketing to ensure marketing generated demand is achieving pipeline and close/won target metrics.
This position will be required to function with a high degree of responsibility and senior level leadership to coordinate and support team goals across all geographies. In situations of ambiguity, strong organizational, interpersonal, persuasive, problem solving, process and policy setting skills are required. 

Experience:
  • 12+ years of combined experience in product/solution marketing, channel or partner marketing, and/or Product Management for complex B2B technology products with an industry leading company serving the enterprise IT or enterprise line-of-business applications space.  Workload Automation, IT Operations, Line-of-business application, cloud, and/or IoT/Big Data experience is preferred.  
  • Experience in sales (direct or indirect), business development, and customer facing business or application consulting with a complex software-centric solution is preferred.  
  • Understanding of and demonstrated success working with and implementing technology adoption life cycle marketing strategies and tactics as defined by Geoffrey Moore and a thorough understanding of market disruption models from Clayton Christensen is preferred.
Required Skills:
  • Must have executive level presence and presentation skills and be an effective communicator in front of customers and prospects.
  • Must be analytical and comfortable with moderate to high levels of ambiguity, being capable of reducing complex, multi-faceted technical and business situations into clear and compelling recommendations for action.
  • Must have a strong understanding of complex solution selling and demonstrated experience with building and delivering best-of-breed sales support materials.  
  • Must have a complete understanding of marketing mix strategies and tactics within the ‘buy cycle’ across all communications channels for complex business-to-business technology products.
  • Must have proven team leadership skills, exhibit professional maturity, good judgment, and remain cool under pressure.
  • Must be a data-driven, critical thinker, willing to take calculated risks, act independently when required, and have a high degree of personal initiative.
  • Must operate with personal integrity in all situations.
  • Business experience with other cultures and foreign language skills are a strong plus.
Position Requirements:
  • The position is a US remote/work from home role, with preference given to Houston or Austin TX localities to access the headquarters and remote offices.  
  • Domestic and international travel required, approximately 20%. 
#LI-Remote
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