Principal Solution Marketing Manager

Basic Information

Country

United States

State

NA

Date Published

22-Jun-2022

Job ID

34405

Travel Amount

None
This role can be based remotely in United States

Description and Requirements

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BMC works with 86% of the Forbes Global 50 and customers and partners around the world to create their future. With our history of innovation, industry-leading automation, operations, and service management solutions, combined with unmatched flexibility, we help organizations free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead.

Principal, Solutions Marketing, ITOM

Overview:

We are looking for an experienced Principal Solutions Marketing Manager with deep experience in the IT Ops Management and DevOps space to join our team. You will develop audience-based positioning and messaging that builds awareness, preference, and loyalty across our campaigns. This person will work closely with product marketing, product management, and sales teams to evangelize our message, build customer relationships, and develop solution-focused content to drive pipeline growth and conversion. As part of your responsibilities, you will represent BMC at industry events, sales and partner meetings.

Responsibilities:

·         Develop solution-oriented content that articulates our value proposition to target buyers and markets and our differentiation in the marketplace

  • Drive the launch process for solutions and products, including content creation, analyst outreach, and enablement of the sales and customer success teams. 
  • Develop an intimate understanding of our customers and their most pressing business challenges through market interactions, research and feedback loops.
  • Analyze the competitive landscape and identify opportunities to reinforce BMC’s competitive differentiation.

·         Lead go-to-market execution for our solutions and influence how we prioritize and win target markets, product categories, and buyer segments

  • Develop marketing content to support the entire customer adoption lifecycle, including assets for the communications, demand gen, inside sales, direct sales, and customer success teams. Assets will include presentations, white papers, solution briefs, web content, demos and demo scripts, videos, ROI models, and competitive materials.
  • Collaborate with other members of the marketing team to develop programs to drive demand and grow the sales pipeline.
  • Develop strong partnerships and processes across the organization to enable strategic decision-making.
  • Support awareness and thought leadership goals; support AR/PR and awareness activities including representing BMC at trade shows, industry events and other thought leadership forums.

·         Represent BMC externally at conferences and in customer meetings in a credible and compelling manner

  • Engage with technology partners in the ecosystem to create the integration and GTM synergies that can expand our growth rate, and increase relevance in our customer environments, and provide competitive advantages.

Requirements:

  • 7+ years of successful progressive experience with at least 5 years in the IT Ops Management space and a strong skillset in content marketing/content creation
  • Strong experience in digital and content marketing, including email marketing campaigns, collateral, case studies, podcast production, web marketing, and SEO
  • Outstanding analytical ability and very strong written and verbal communication skills
  • Ability to analyze data while identifying next steps to address any gaps or weaknesses
  • Must demonstrate strong curiosity for new marketing trends and best practices that apply to BMC’s target market
  • Strategic thinker with the capacity to execute on a detailed level with a passion for success
  • Ability to effectively prioritize and manage multiple projects
  • Knowledge and experience in successful inbound and social media marketing
  • Professional team player with strong leadership, communications, and interpersonal skills
  • BS/BA degree required; MBA preferred

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It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.