Senior Database Marketing Specialist

Basic Information







Date Published


Job ID


Travel Amount

up to 10%

Description and Requirements

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

Business Unit Description

We are Technology and Automation team that drives competitive Advantage for BMC by enabling recurring revenue growth, customer centricity, operational efficiency and transformation through actionable insights, focused operational execution, and obsessive value realization

About You
  • You like to develop, design, and deliver solutions that deliver sustained business value from our and associated solutions
  • You enjoy working cross-functionally across Sales, Marketing, Operations, and IT organizations for supporting the customer success organization
  • You’re a team player and believe in building synergies across BMC to create/continually evolve one integrated customer journey. 
  • You like to innovate, and have a passion for solving business problems, to continuously improve our quality of service
  • You have a passion for development, and challenge yourself to learn new things
  • You know how to have fun and connect with people

Key Responsibility/Role Expectation
  • Provide overall programming and technical support for BMC’s Eloqua Marketing Automation system, along with guidance on the impacts to the business
  • Perform day-to-day system maintenance and configuration to the Eloqua tool
  • Act as the first line of defense for proactive system monitoring (check daily reports and failed calls), as well as reactive problem resolution management
  • Execute unit testing and support user acceptance testing for programs written in Eloqua
  • Update field integrations between Eloqua, CRM and CMS as needed.
  • Responsible for managing the underlying data inputs / structures that impact the Marketing Automation system to scale and perform reliably
  • Implement programs to populate/cleanse data fields as needed.
  • Work closely with key internal stakeholders and CRM team to develop customized reports to validate data loads and lead flow.
  • Assist in the creation of dashboards that meet the specialized needs of end-user marketing clients to facilitate quick insights to further improve future campaign performance.
  • Help drive execution of deliverables
  • Identify the technical skill gap within the team and work with Manager to mitigate it

Professional Experience

  • Minimum of 6+ years of Administration experience with Oracle Eloqua and different facets of Marketing Cloud Products are a plus
  • implementation and administration experience
  • Solid understanding of web technologies, relational databases and multi-tier applications
  • Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner
  • Ability to mentor and train people on technical skills
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  • Ability to extract and analyze data out of Oracle Eloqua and for troubleshooting and reporting
  • Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts.
  • Ability to translate user requests into underlying system needs, and distinguish solution ideas from requirements
  • Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr. Director and VP level
  • Proven ability to communicate and build long term relationships with a diverse set of cross-functional business partners at all levels within the organization to partner, influence, negotiate and gain commitment to accomplish shared business goals while demonstrating a customer-oriented focus.
  • Strong attention to detail, self-starter, and ability to manage multiple complex projects simultaneously within a fast-paced matrixed environment
  • Preferred: Oracle recognized certification Oracle Marketing Cloud E10
  • MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access 

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.