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Description and Requirements
Description and Requirements
- Set the long-term vision, strategic priorities, and content pillars for the company’s social presence, including executive and technical voices.
- Architect platform specific strategies that grow influence, credibility, discoverability (search + LLM), and quality engagement across key audiences.
- Develop scalable frameworks for editorial themes, campaign integration, audience journeys, and content distribution.
- Identify cultural, industry, and platform shifts—and proactively translate them into actionable brand opportunities.
- Identify opportunities to extend programs (e.g., video, podcasts, practitioner communities) in partnership with PR and Executive Communications.
- Serve as a strategic partner to executive communications, brand, and integrated marketing teams.
- Lead strategy for growing the reach, resonance, and thought leadership impact of across social platforms.
- Develop positioning, narrative arcs, content categories, and visibility opportunities tailored to each leader.
- Collaborate with Exec Comms to ensure messaging alignment and high value moments across platforms.
- Translate executive and technical perspectives into formats optimized for social and digital distribution, in partnership with Executive Communications.
- Define the content roadmap, creative direction, and storytelling approach for multi-channel social programs.
- Complement and extend existing social programs by introducing new content formats and channels (e.g., video, interviews, and community-driven content).
- Own hands-on creation of content across new formats (e.g. lightweight video, executive interviews, and social-native formats) prioritizing speed and impact over production polish.
- Oversee content development, reviewing and refining assets created by internal teams and/or agencies.
- Build a performance framework that aligns social KPIs to business and brand objectives, including audience growth, discoverability, and early-stage engagement.
- Translate analytics into strategic insights that inform ongoing content optimization and audience growth.
- Lead hands-on testing of new formats, channels, and engagement approaches, including emerging community and content platforms.
- Monitor competitor landscapes and industry benchmarks to identify whitespace and opportunity.
- Measure the contribution of social programs to early-stage audience engagement and traffic generation in partnership with demand generation teams.
- Partner closely with Campaign, Exec Comms, PR, Creative, Product, and Media teams to ensure cohesive storytelling across channels.
- Provide strategic guidance during campaign planning to ensure social plays an integrated, high impact role.
- Serve as the primary social media advisor to senior stakeholders and cross functional leaders.
- Help shape full-funnel paid social strategy in partnership with media teams.
- Consult on audience segmentation, creative needs, testing priorities, and success criteria.
- Ensure paid and organic programs ladder up to a cohesive channel strategy.
- 10+ years experience in social media management, communications/PR, and/or content strategy
- Strong writing and editing skills, including technical or product focused copy
- Proven experience managing multiple social platforms for a brand or organization
- Solid understanding of platform best practices, algorithms, and emerging trends
- Experience with scheduling tools (e.g., Sprout, Hootsuite, Later, Sprinklr, or native platforms)
- Experience in B2B marketing (Software/SaaS preferred)
- Ability to work independently, manage deadlines, and communicate clearly
- Strong experience in social‑first video production, including short‑form formats native to Instagram/Reels, Shorts/Youtube, and other emerging platforms
- Experience supporting or executing paid social campaigns (Meta Ads Manager, LinkedIn Campaign Manager, etc.)
- Ability to interpret social analytics and turn insights into actionable recommendations
- Basic design skills (Canva, Adobe Express, etc.)
- Comfortable working cross functionally with marketing, creative, and leadership teams
- Detail oriented, organized, and proactive
- Creative thinker with a strong sense of brand voice and storytelling
- Flexible and able to adapt to shifting priorities
- Polished communicator capable of strategic collaboration with executive leadership
- Empathetic and effective people manager with the ability to mentor, develop, and guide junior team members.
Why Work Here? Because You’ll Matter.
We’re not hiring for roles—we’re hiring for impact. At Helix, you’ll solve hard problems, build smart solutions, and work with people who challenge and champion you. You’ll see your ideas come to life—and your work make a difference.
We believe in trust, transparency, and grit. Our culture is inclusive, flexible, and built for people who want to stretch themselves - and support others doing the same. Whether you’re remote or in-office, you’ll find space to show up fully and contribute meaningfully. You won’t be boxed in—you’ll be backed up.
Make Your Mark At Helix
If Helix excites you but you're unsure if you meet every qualification, apply anyway. We value diverse perspectives and believe the best ideas come from everywhere.
EEOC Statement
Helix is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status asa protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.
The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.
At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $111,525 - $185,875