Principal Database Marketing Specialist

Basic Information







Date Published:


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You may occasionally be required to travel for business

Secondary locations:

IND Bangalore - Prestige Summit

Description and Requirements


"At BMC trust is not just a word - it's a way of life!" 

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.
BU Description

We are the Technology and Automation team that drives competitive Advantage for BMC by enabling recurring revenue growth, customer centricity, operational efficiency and transformation through actionable insights, focused operational execution, and obsessive value realization.

Job Description – Principal Database

About You

• You like to develop, design, and deliver solutions that deliver sustained business value from our and associated solutions

• You enjoy working cross-functionally across Sales, Marketing, Operations, and IT organizations for supporting the customer success organization

• You’re a team player and believe in building synergies across BMC to create/continually evolve one integrated customer journey.

• You like to innovate, and have a passion for solving business problems, to continuously improve our quality of service

• You have a passion for development, and challenge yourself to learn new things

• You know how to have fun and connect with people

Key Responsibility/Role Expectation

• Provide overall programming and technical support for BMC’s Eloqua Marketing Automation system, along with guidance on the impacts to the business

• Perform day-to-day system maintenance and configuration to the Eloqua tool

• Act as the first line of defense for proactive system monitoring (check daily reports and failed calls), as well as reactive problem resolution management

• Responsible for technical design activities to support business requests and work closely with teams to define, plus implement new functionality and product features

• Provide feedback, guidance, and expertise to functional marketing team members and key stakeholders on business needs/requirements

• Execute unit testing and support user acceptance testing for programs written in Eloqua

• Update field integrations between Eloqua, CRM and CMS as needed.

• Responsible for managing the underlying data inputs / structures that impact the Marketing Automation system to scale and perform reliably

• Implement programs to populate/cleanse data fields as needed.

• Work closely with key internal stakeholders and CRM team to develop customized reports to validate data loads and lead flow.

• Assist in the creation of dashboards that meet the specialized needs of end-user marketing clients to facilitate quick insights to further improve future campaign performance.

• Provide direct training to new internal users of the tool, as well as provision training/ support services provided by third parties.

• Mentor Junior members on the team and hand hold newer team members during on-boarding

• Help drive execution of deliverables

• Identify the technical skill gap within the team and work with Manager to mitigate it

Professional Experience

• Minimum of 9+ years of Administration experience with Oracle Eloqua and different facets of Marketing Cloud Products are a plus

• implementation and administration experience

• Solid understanding of web technologies, relational databases and multi-tier applications

• Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner

• Ability to mentor and train people on technical skills

• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

• Ability to extract and analyze data out of Oracle Eloqua and for troubleshooting and reporting

• Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts.

• Ability to translate user requests into underlying system needs, and distinguish solution ideas from requirements

• Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr. Director and VP level

• Proven ability to communicate and build long term relationships with a diverse set of cross-functional business partners at all levels within the organization to    partner, influence, negotiate and gain commitment to accomplish shared business goals while demonstrating a customer-oriented focus.

• Strong attention to detail, self-starter, and ability to manage multiple complex projects simultaneously within a fast-paced matrixed environment

• Preferred: Oracle recognized certification Oracle Marketing Cloud E10

• MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access 

Our commitment to you! 


BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 


If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 


BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.
At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is INR 2,486,550 - INR 4,144,250.


Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to know more and how to apply.

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