Manager, Business Intelligence and Research

Basic Information

Country:

United States

State:

NA

City:

USA Office At Home

Date published:

01-Mar-2021

Job ID:

29367

Travel Amount:

up to 10%

Description and Requirements

From core to cloud to edge, BMC delivers the software and services that enable over 10,000 global customers, including 84% of the Forbes Global 100, to thrive in their ongoing evolution to an Autonomous Digital Enterprise.
Department Overview

We are the One BMC Operations Analytics team, a highly functional, growing, business & outcome-focused agile team that enables business groups and departments within BMC. Through our data (lots of it!) analysis, our insights, our insight bots, and applications/tools, we empower our users to self-serve their data/insight needs now and in the future.

It’s an exciting time at BMC! With your energy and passion for data, you will impact our mission to become a “Best in Class” data-driven and customer-centric organization. These four pillars define the critical functions and outcomes of our team: 
1. Centralized Sales, Marketing & Customer Data Platform
2. Responsive Analytics Automation Platform 
3. Delivery of Actionable Performance Analytics & Insights at scale
4. Advanced Analytics for smarter targeting and measurement of organization and program effectiveness

We are looking for a talented, disciplined, results-driven, and forward-looking leader to lead a talented group of analysts, developers, and data scientists. Your vision and leadership will directly impact initiatives that improve outcomes for the businesses we serve and the lives of the customers they serve.
NOTE: In addition to your resume/C.V., after submitting your application, our Recruitment team will ask that you prepare a brief to describe a few of the hardest problems and business issues that you solved & how you solved them. 

The Role: 

The Manager, Analytics & Insights is a leader and responsible for helping develop and execute our BMC Operations Analytics and Reporting strategy. You will lean on technical knowledge, storytelling, and relationship-building skills to bridge the gap between Operations and Business/Program leaders. The position offers a challenging environment for the right candidate to add business value and insight to drive the business forward and maximize ROI.

This includes the development of executive-level & stakeholder dashboards, reporting models & analytics necessary to glean key insights and inform changes in Sales, Marketing & Customer Success strategy, and/or tactics in support of planning and the day-to-day execution of BMC and our cross-functional stakeholders. Additionally, you will leverage your technical skills and data storytelling experience to connect the dots across the entire customer journey and provide valuable insights to drive new business and customer retention. You will be “rolling up your sleeves” while at the same time acting as a key partner to executive leadership helping make recommendations to accelerate company growth.  Priority one, you will leverage your deep Marketing Analytics expertise to take our Marketing Program measurement and performance to the next level.  

Scope of Responsibilities
Drive the overall strategy for Marketing reporting and insights as part of the holistic customer-centric program, working closely with stakeholders on roadmaps of key projects and opportunities to improve business and program performance across Sales, Marketing & Customer Success
Ensure alignment and rationalization of the full spectrum of Sales, Marketing & Customer Success deliverables
Define overall project requirements and work with internal partners (Advanced Analytics, Tableau Development, Data Engineering) to identify new datasets & data workflows needed to support key Marketing Analytics projects
Share insights and interpretations of information that are meaningful to Marketing stakeholders and executives
Drive improvements and enable the next phase of Branding Impact measurement and Marketing & Digital Awareness Attribution to shape programs for success.
Work closely with the data, tools, and automation teams to review data sets, test hypotheses, and ensure that systems (Salesforce, Eloqua, Adobe Analytics, etc.) are capturing meaningful and accurate information. 
Develop strategies to leverage predictive and descriptive statistical models to improve insights, enhance data-driven business strategies, and improve pipeline growth
Maintain ownership and support the ongoing evolution of KPIs for the organization
Conceptualize and work with internal partners to build multi-touch attribution models to identify key drivers at various key stages of the sales cycle and help program leads understand where to invest dollars to maximize ROI
Manage development and delivery of key business dashboards and visualizations in Tableau, Metric Insights
Stay up to speed with new developments in analytical platforms and techniques, incl. data mining, modeling, and other analytics; recommend actions that will enable enhanced capabilities; develop analytical / data roadmap for the business
Analyze data to discern business-relevant trends and opportunities and present recommendations to business leaders using a cohesive storyline
Work with technical teams and IT to ensure that the infrastructure for analytics and reporting is robust and suitable to meet current and future needs


Skills and Experience
Must-Have’s
Minimum 10 years in sales or marketing with 8+ years of hands-on analytics experience with proven quantitative orientation.
Demonstrated expertise in Demand Marketing and Account-Based Marketing/Customer segmentation strategies and tactics
Significant experience leading or mentoring a team of analytics professionals within a sales or marketing role or context
Understand how to effectively bridge the gaps with operational reporting & analytics when capturing and analyzing data from different perspectives
Effortlessly express complex concepts to simple terms at all levels of the organization
Live and breathe data to drive better outcomes/results for the enterprise including evangelizing users and enabling a self-serve culture now/future
Highly focused on outcomes first, tools/activities second
Continuous learner/innovator in data and analytics
Natural hacker at solving vague and impossible problem statements
Experience with multi-touch attribution and media-mix modeling and reporting to help business leaders make sound decisions on where to invest program dollars
Strong critical thinking and strategic approach complemented with a strong bias for action. You will need to be able to develop a strategy and execution plan that makes things happen
Excellent project management skills and ability to work on multiple projects simultaneously while managing critical deadlines and deliverables
Ability to create new and improved techniques and/or solutions for data collection, management, and usage.
Strong attention to detail, well organized administratively
Experience using digital analytics tools like Adobe Marketing Cloud or Google Analytics and connecting online data to offline data sources
5+ years of experience working with data visualization tools (Tableau, MicroStrategy, Qlik, PowerBi, Looker, etc.)
Some experience with Python, R, Spark, Azure, Databricks,  Singlestore, Fivetran, Snowflake, etc.
Knowledge of CRM (Salesforce, Hubspot, Insightly, etc.) and Marketing Automation Tools (Eloqua, Marketo, etc.)


Nice-to-Have’s
Experience in building data science products (both supervised/unsupervised) and operationalizing them at scale
Detailed understanding of digital & demand marketing and inside sales lead management and the entire lead funnel
Knowledge of Google Analytics/Adobe Analytics implementation best practices
Experience working with Alteryx
Completed or implemented data literacy in a large corporate setting
Significant agile experience in deploying analytics and automation products
Provide talks on data and data literacy on a corporate, regional, national, and global level



Education/Skills
Bachelor’s Degree in a Quantitative Field (Statistics, Econometrics, Management Sciences, Market Research, Mathematics, Engineering, Data Science, Analytics, etc.) – Advanced degree preferred
SQL experience (querying and manipulating large volumes of data or utilizing fast-data capabilities such as in-memory/associative engines)
Advanced Excel knowledge
The following are preferred but not required:
o Data Literacy Certificate
o Data Science, AI or Machine Learning Certificate
o Google Analytics Certificate
o Certificate in any of these visualization tools (Tableau, Qlik, or PowerBI)
o Agile/Scrum Certificate

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, sex, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, protected veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.