Marketing Program Specialist

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Description and Requirements

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"At BMC trust is not just a word - it's a way of life!" 

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.

Are you looking for a role where you can combine your marketing automation experience and knowledge of B2B lead management flows to better enable marketing execution efforts to measure results and improve processes? If so, this position is for you! 


What you’ll be responsible for: 

Be the go-to expert in our Eloqua (or Marketo) instance so that our back-end process meets standards for accurate, efficient reporting and optimization.  
Own the administration of certain processes within our MarTech stack, including managing user access, process governance, and providing insight to improve the use of these tools 
Work closely with marketing leadership and sales operations to ensure the marketing database is clean, complete  
Create and implement scalable processes to improve current and future processes 
Onboarding new Martech tools and their integration with existing BMC tools and processes 


Job Requirements: 

Excellent communication and persuasion skills 
Collaborative, detailed, service-oriented, and a solid technical mindset 
Ability to translate business objectives into marketing goals, processes and measurements 
Experience in Industry Best Practices for marketing metrics and processes 
Power user with Microsoft PowerPoint, Excel, and Visio 
2+ years' experience in B2B marketing working with a sales, marketing or financial operations team 
Experience with, including both admin and developer experience 
Experience in Eloqua/Marketo, collaboration tools (i.e. Microsoft Teams), and advanced reporting and analytics tools.



Nice to Have’s: 

  • Experience in analytics  

  • Experience in ABM or Demand Generation role in the high-tech industry 

  • BA/BS in marketing, business, or related field, preferred 

  • Bachelor’s degree 





Our commitment to you! 


BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 


If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 


BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.
At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 1,167,000 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 

The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. 


Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to know more and how to apply.

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