Marketing Programs Orchestrator

Basic Information


United States




USA Office At Home

Date published:


Job ID:


Travel Amount:

up to 10%

Description and Requirements

From core to cloud to edge, BMC delivers the software and services that enable over 10,000 global customers, including 84% of the Forbes Global 100, to thrive in their ongoing evolution to an Autonomous Digital Enterprise.
Are you looking for a career opportunity where you feel like you’re part of a family that wants to see you succeed, where you have a direct impact on adding value to the organization, and the thought of leading innovation through change, collaboration, and creativity is exciting to you, then let’s explore further if a new career at BMC awaits!

We are actively seeking an innovative marketing specialist responsible for the coordination and unification of our ABM, demand field and channel marketing programs, creating a cohesive prospect and customer experience, providing on-going performance analysis in close collaboration with our marketing program managers and tele-prospecting teams. 

What you’ll be responsible for:
  • Unify cross-channel campaigns and improve marketing workflows 
  • Educate and assist teams with segmentation, tactics and  marketing strategy by providing performance measurements, reporting and analysis to improve program results 
  • On-going coordination of activities across marketing teams throughout the customer’s journey to ensure messaging is in line with business goals 
  • Gain buy-in for measurement models from key stakeholders
  • Provide insight into prospect data that will be used to build and execute more effective marketing campaigns 
  • Collaborate with the Analytics Team to develop data models and dashboards to provide enhanced insights 
  • Optimize cross-channel marketing programs 
  • Work with marketing and sales stakeholders to ensure utilization and adoption of dashboards
  • Provide performance updates and summaries to leadership
  • Lead the development of process improvements in these areas
  • Lead monthly and quarterly interlocks with cross-organizational teams to support continued improvements
Job Requirements:
  • Excellent communication and persuasion skills
  • Collaborative, detailed, service-oriented, and a strong analytical mindset
  • Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and measurements
  • Experience of Industry Best Practices for marketing metrics and processes
  • Power user with Microsoft PowerPoint and Excel
  • Minimum of ten years’ experience in B2B marketing
Nice to Have’s:
  • Experience with (Leads, Campaigns, and Reporting), Eloqua, collaboration tools (i.e. Microsoft Teams), and advanced reporting and analytics tools
  • Three to five years of analytics experience
  • Three years of experience in ABM or Demand Generation role in the high-tech industry
  • Bachelor’s degree
It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. BMC never asks for payment from individuals seeking employment with the company.

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.