Marketing Data Scientist - Guadalajara

Basic Information







Date Published


Job ID


Travel Amount

up to 10%

Description and Requirements

Marketing Data Scientist

Team Overview

We are the One BMC-O Data Science team, a highly functional, growing, business & outcome-focused agile team that enables business groups and departments within BMC. Through our data (lots of it!) analysis, our insights, our insight bots, and applications/tools, we empower our users to self-serve their data/insight needs now and in the future.

It’s an exciting time at BMC! With your energy and passion for data, you will impact our mission to become a “Best in Class” data-driven and customer-centric organization. 

We are looking for a talented, disciplined, results-driven, and forward-looking individual contributor with data science acumen (analytics, statistics, and ML/AI) and seamless people skills connecting various stakeholders and audience to get to a common path. 

NOTE: In addition to your resume/C.V., after submitting your application, our Recruitment team will ask that you prepare a brief to describe a few of the hardest problems and business issues that you solved & how you solved them. 

The Role: 

With direction from the Director of Data Science, you will play a key contributing role to the Marketing Data Science team:
  • Deep dive into data to discover and create new key insights that inform macro and micro marketing decisions
  • Build multi-touch attribution and marketing mix models that promote efficiency, effectiveness, and marketing (value) incrementality
  • Develop data science solutions with business users’ treatment of such solutions as primary focus from the get-go
  • Develop a positive relationship and continuous collaborative engagement with stakeholders and decision-makers

Skills and Experience

  • Minimum 2-3 years in marketing data science (analytics, statistics and ML/AI)
  • Demonstrated expertise in Demand Marketing and/or Account-Based Marketing/Customer segmentation strategies and tactics
  • Strong bias towards action
  • Relentless collaborator, connector, and learner
  • Strong attention to detail
  • Experience using digital analytics tools like Adobe Marketing Cloud or Google Analytics and connecting online data to offline data sources
  • 1 year experience with analytics tools (PowerBI, Qlik, Tableau, Microstrategy, etc.)
  • Some experience with Python, R, Spark, Azure, Databricks,  Singlestore, Fivetran, Snowflake, etc.
  • Knowledge of CRM (Salesforce, Hubspot, Insightly, etc.) and Marketing Automation Tools (Eloqua, Marketo, etc.)
  • English language proficiency

  • Experience in building data science products (both supervised/unsupervised) and operationalizing them at scale
  • Detailed understanding of digital & demand marketing and inside sales lead management and the entire lead funnel
  • Knowledge of Google Analytics/Adobe Analytics implementation best practices
  • Completed or implemented data literacy in a large corporate setting
  • Agile experience in deploying analytics and automation products

  • Bachelor’s Degree in a Quantitative Field (Statistics, Econometrics, Management Sciences, Market Research, Mathematics, Engineering, Data Science, Analytics, etc.) – Advanced degree preferred
  • SQL experience (querying and manipulating large volumes of data or utilizing fast-data capabilities such as in-memory/associative engines)
  • Advanced Excel knowledge
  • The following are preferred but not required:
    • Data Literacy Certificate
    • Data Science, AI, or Machine Learning Certificate
    • Google Analytics Certificate
    • Certificate in any of these visualization tools (Tableau, Qlik, or PowerBI)
    • o Agile/Scrum Certificate
    • o Marketing Data Science Certificate

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.