Field Marketing Specialist - Mexico

Basic Information






Mexico City

Date Published


Job ID


Travel Amount

up to 10%

Description and Requirements

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

The Field Marketing Specialist position is responsible for building and executing integrated marketing programs to generate pipeline in support of revenue goals, increase market awareness of key BMC solutions, and create deeper relationships with our customers.

Key Responsibilities

  • Set and execute the marketing strategy for their assigned area, in close collaboration with Regional Marketing team
  • Develop and activate localized marketing campaigns for different account segments that focus on building and accelerating pipeline, progression of key opportunities and increase business revenue for targeted accounts (outbound)
  • Work with cross-functional regional and global teams to leverage global best practices and deploy customized initiatives across the region aligned to field goals
  • Analyze the results of launched initiatives and drive improvements through impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness, as well as optimize regional resources
  • Own the relationship with selected business partners, plan and execute joint campaigns across Latam to leverage awareness, reach new customers and identify pipeline
  • Lead with an innovative thinking and come up with new plays to help the team drive demand generation and detect opportunities to build and convert Sales pipeline
  • Manage external agencies in the execution of programs across the area
  • Utilize infrastructure tools to analyze pipeline and adjust program mix accordingly to meet sales needs
  • Use inbound marketing and content marketing to generate more qualified leads
  • Use data and industry best practices, as well as bring creativity and proactive perspectives to optimize marketing strategy
  • Communicate and coordinate with different people to achieve Marketing goals
  • Other related duties allocated by the regional Marketing leader


  • 7+ years related B2B marketing experience, preferably in an enterprise IT environment
  • Keen understanding of the enterprise software sales cycle with an audience mix of C-level IT and senior line of business buyers
  • Strong understanding and multi-year marketing experience in the assigned regions 
  • Good understanding of account-based marketing, digital marketing and social media
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
  • Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs
  • Results driven, teamwork oriented and customer focused
  • Ability to work independently under minimal supervision with a high sense of urgency
  • Strong verbal, interpersonal and written communication skills
  • Spanish and English are required to read, write and speak fluently; knowledge of Portuguese is desirable, as this role will be communicating daily in all three languages
  • Ability to work with a multi-cultural team with daily interaction through digital platforms
  • Writing/editing experience with proficiency in text/image edition tools
  • Proficiency with Microsoft Office Suite

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

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