Field Marketing Specialist - Colombia

Basic Information

Country

Colombia

State

Cundinamarca

City

Bogota

Date Published

12-May-2022

Job ID

33991

Travel Amount

up to 10%

Description and Requirements

#LI-JY1
BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

The Field Marketing Specialist position is responsible for campaign operation, key processes, and performance analytics to optimize execution and achieve maximum efficiency. Teamwork abilities, communication, organization, compliance and initiative are fundamental skills.

Key Responsibilities

  • Create, update and present campaign performance reports, analyzing overall performance against goals (ROI and KPIs), year over year growth and target attainment
  • Manage the tools needed to implement Marketing activities and support general Marketing operation
  • Track processes of the area and guide the team through compliant execution
  • Work closely with Marketing Analytics and Lead Management team members for campaign tracking and reporting best practices
  • Plan and deliver internal communications, being responsible for leading the internal Marketing calendar and distributing information properly for internal campaigns, events, and specific Marketing requests
  • Interface with Sales team to identify potential customer references, being responsible to manage the process of creating customer stories
  • Work with Marketing team members to manage translations of required materials following company terminology, glossaries and style guides
  • Use data and industry best practices, as well as bring creativity and proactive perspectives to optimize marketing strategy
  • Communicate and coordinate with different people to achieve Marketing goals
  • Other related duties allocated by the regional Marketing leader

Qualifications

  • 4+ years related B2B marketing experience, preferably in an enterprise IT environment
  • Experience in operational environment to support marketing initiatives (process management, campaigns reports, budget track, etc.)
  • Be sensitive to data and has clear, logical thinking for data analysis-related duties
  • Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs
  • Results driven, teamwork oriented and customer focused
  • Ability to work independently under minimal supervision with a high sense of urgency
  • Strong verbal, interpersonal and written communication skills
  • Spanish and English are required to read, write and speak fluently; knowledge of Portuguese is desirable, as this role will be communicating daily in all three languages
  • Ability to work with a multi-cultural team with daily interaction through digital platforms
  • Writing/editing experience with proficiency in text/image edition tools
  • Proficiency with Microsoft Office Suite

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. 

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

Country (Req)

Colombia