Field Marketing Specialist - Brazil

Basic Information




Sao Paulo



Date Published:


Job ID:



You may occasionally be required to travel for business

Description and Requirements


"At BMC trust is not just a word - it's a way of life!" 

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.

The Field Marketing Specialist position is responsible for campaign operation and key programs to support pipeline generation and revenue goals, optimizing execution to achieve maximum efficiency, covering the whole Latin America region. Teamwork abilities, communication, organization, compliance and initiative are fundamental skills.

This position can be hired in any of the following countries where BMC has a subsidiary: Brazil, Argentina, Colombia, Mexico or Chile.

Key Responsibilities

  • Set and execute the marketing strategy for their assigned area, in close collaboration with Regional Marketing team
  • Develop and activate localized marketing campaigns for different account segments that focus on building and accelerating pipeline, progression of key opportunities and increase business for targeted accounts (outbound)
  • Collaborate with the digital and content marketing team for new, diverse assets to put into local market via digital campaigns
  • Plan and deliver internal communications, being responsible for leading the internal Marketing calendar and distributing information properly for internal campaigns, events, and specific Marketing requests
  • Develop creative pieces for general Marketing programs and Sales initiatives
  • Work with Marketing team members to manage translations of required materials following company terminology, glossaries and style guides
  • Analyze the results of launched initiatives and drive improvements through impactful, scalable, repeatable marketing programs and improve efficiency and effectiveness, as well as optimize regional resources
  • Lead with an innovative thinking and come up with new plays to help the team drive demand generation and detect opportunities to build and convert Sales pipeline
  • Communicate and coordinate with different people to achieve Marketing goals
  • Other related duties allocated by the regional Marketing leader


  • 5+ years related B2B marketing experience, preferably in an enterprise IT environment
  • Experience in operational environment to support marketing initiatives (process management, campaigns reports, budget track, etc.)
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
  • Experience managing creative production for campaigns, display ads, email marketing and infographics
  • Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs
  • Results driven, teamwork oriented and customer focused
  • Ability to work independently under minimal supervision with a high sense of urgency
  • Strong verbal, interpersonal, visual and written communication skills
  • English is required to read, write and speak fluently; knowledge of Spanish is desirable for Brazilian candidates, and Portuguese is desirable for Hispanic candidates, as this role will be communicating daily in all three languages
  • Ability to work with a multi-cultural team with daily interaction through digital platforms
  • Writing/editing experience with proficiency in text/image edition tools

Our commitment to you! 


BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 


If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 


BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.