Director - Field Marketing - Singapore

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Travel Amount

up to 25%

Description and Requirements

"At BMC trust is not just a word - it's a way of life!" 

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
Director, Field Marketing - Asia Pacific and Japan

Join us as a Director, Field Marketing

BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers. If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.

Here is how, through this exciting role, you will contribute to BMC's and your own success:

We are seeking an experienced and strategic Asia Pacific and Japan (APJ) Director of Field Marketing to lead our regional marketing team. BMC is driving growth by transitioning our business model from perpetual license software to subscription and software as a service (SaaS). In this role, you will be responsible for leading a team in developing and executing marketing strategies which will support the achievement of pipeline and progression goals across the region. This is an exciting opportunity to work with a high-performing customer-centric mindset team, build relationships with key stakeholders, and drive marketing initiatives that have a meaningful impact on our business.

Key Responsibilities
• Experience leading a talented team of ABM, channel, industry, and integrated demand marketers.
• Development of annual/quarterly go-to-market plans with a focus on field activities and programmes in a SaaS business to support pipeline and new logo growth.
• Partner closely with key stakeholders, including sales leadership to ensure plan is aligned with the overall APJ strategy and objectives.
• Collaborate with a cross-functional marketing team, to deliver and measure engaging content and thought leadership to drive pipeline target achievement.
• Strong communication and interpersonal skills.
• Strong attention to detail, well organised and can manage multiple projects simultaneously.
• In-depth understanding of the marketing funnel and drive and control lead management.
• Support and manage the partner network regarding all marketing related activities.
• Analysing market trends and customer insights to inform marketing strategies and tactics.
• Manage and control the marketing budget.

To ensure you are set up for success, you will bring the following skillset & experience:

• Demonstrable experience in demand generation marketing for an enterprise technology company in the APJ region, including developing and executing campaigns that drive revenue growth, in an enterprise Software/Cloud/SaaS company at the regional level.
• Strong understanding of the sales funnel and how to measure and optimize demand generation efforts to increase conversions and drive new logo growth.
• Excellent analytical and data-driven decision-making skills, with the ability to track and measure the impact of demand generation efforts.
• Strong leadership, strategy, and execution skills with success in disruptive technology markets, large and start-up companies/divisions.
• Strong understanding and multi-year marketing experience in the assigned regions.
• Keen understanding of the enterprise software sales cycle with an audience mix of C-level IT and senior line of business buyers.
• Strong verbal, interpersonal and written communication skills.
• High integrity.
• Effective time management and conflict resolutions skills.
• 30% travel required.

Our commitment to you!

 • BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
 • If after reading the above, You’re Unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, creed, sex, age, sexual orientation, national origin, disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, disabled veteran or status as a protected veteran, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

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