Banking & Financial Services Industry (BFSI) - GTM Strategy Leader - Flexible location across UK, France or Germany

Basic Information


United Kingdom



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up to 50%

Secondary locations:

DEU Office At Home, FRA Paris - Coeur Defense
This role can be based remotely in United Kingdom 

Description and Requirements

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"At BMC trust is not just a word - it's a way of life!" 

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
Join BMC Software as the BFSI (Banking and Financial services Industry) GTM Strategy Leader aligned to our Strategic accounts across EMEA.

In this role, You will be instrumental in driving the BFSI Vertical Growth plans, charting a comprehensive strategy that focuses on motivation, innovation, decision-making, and teamwork. You'll play a pivotal role in leading and aligning the ecosystem (internal and external) behind a common vision and long-term goals while amplifying productivity across the BFSI Value Chain. This role entails full accountability and ownership of the GTM strategy for the strategic accounts, ensuring the highest levels of alignment and focus.

Here's how you'll contribute to BMC's success and your own in this exciting role:

  • You will lead the advancement of our growth strategy by bolstering sales capabilities and orchestrating cross-functional efforts to nurture a robust sales pipeline and capitalize on market opportunities for the BFSI Vertical.
  • You will develop the BFSI vertical expertise of the sales organization to make BMC “BFSI relevant” and build an BFSI industry mindset to align the BMC value proposition with key BFSI market trends.
  • You will craft and execute a go-to-market strategy, focusing on revenue growth and customer satisfaction for BFSI customers, positioning BMC Software as a leader in the Banking and Insurance industry. Your leadership will be instrumental in strengthening sales capabilities and fostering pipeline growth across regions in the specific vertical.
  • You will take full accountability and ownership of the sales GTM strategy for Strategic accounts, ensuring strategic alignment and focus on BMC's most strategic accounts, driving growth, and deepening relationships with key customers and partners.
  • You will embrace a business owner mindset, collaboratively formulating and executing growth strategies with product, sales, and cross-functional partners, establishing BMC Software's dominance in the BFSI market.
  • You will utilize exceptional leadership skills to guide a team of experienced sales leaders across regions, fostering a winning culture and effectively managing a matrix organization of BFSI-aligned resources.
  • You will collaborate with global cross-functional teams to drive growth priorities, spanning demand generation, sales play construction, customer events, and support for vertical aligned sales teams in executing strategies and activities.
  • You will apply advanced analytics and reporting expertise to provide strategic insights into market trends, representing the BFSI sales organization in forecast calls, quarterly product reviews, and various GTM planning activities.
  • You will participate actively in customer and partner-facing events, ensuring strong engagement and relationship-building through executive briefings and industry events.
  • You will champion the execution of strategic goals, focusing on motivation, innovation, decision-making, and teamwork to achieve ambitious targets for ARR growth as outlined in the Strategic Accounts Business Plan & Playbook.
  • You will pioneer initiatives aimed at enhancing sales capability by prioritizing product lines and devising competitive strategies aligned with overarching objectives, driving sustainable growth.
  • You will foster a culture of leadership, accountability, and collaboration by creating a cohesive environment within the BFSI and broader BMC team, conducive to achieving strategic goals in a matrixed environment.
  • You will identify and seize opportunities by capitalizing on market trends, team development, and new GTM approaches while proactively addressing competition and internal complexity to ensure continued success.
  • You will drive new actions by making this role your own, contributing to growth objectives, leveraging your innovative approach, and adaptability to navigate challenges and drive results.

To ensure you’re set up for success, you will bring the following skillset & experience:

  • You have extensive experience in the Banking and Financial Services sector, showcasing deep understanding of running facets of this business across the BFSI value chain including business development and operational leadership.
  • Your proven ability to lead programs from inception to successful implementation within the BFSI sector reflects strong alignment with BMC values and a commitment to value based engagement.
  • With comprehensive GTM expertise, including deep product and market domain knowledge, you consistently drive impactful results utilizing modern digital programs and techniques to influence Brand, pipeline and customer satisfaction.
  • Your exceptional collaboration skills enable effective teamwork and leadership, streamlining the sales process within the BFSI sector while expanding market shares and cultivating internal sales resources.
  • Your adept communication and presentation abilities ensure a clear articulation of BMC's value proposition at executive levels, driving continuous improvement and achievement of strategic objectives in software sales to BFSI customers.


Our commitment to you! 


BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 


If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 


BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

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