Analyst Relations Manager

Basic Information

Country

United States

State

NA

City

Remote

Date Published

23-Jul-2021

Job ID

30548

Travel Amount

up to 10%

Description and Requirements

Unposted
BMC has a portfolio of category leading products that help our customers run their business as they reinvent it. To extend our market leadership position, BMC is driving continuous innovation into its existing product portfolio. 

In this role, the Analyst Relations Manager will join a growing group of analyst relations professionals within BMC’s Marketing Communications and Engagement team, responsible for representing and enhancing BMC’s market position and brand image within the analyst community (Example: Gartner, Forrester Research, International Data Corporation (IDC), Niche AR firms). We are agile, innovative and outcome driven in our approach to communicating with the analyst community as well as our internal stakeholders. 

Primary points of responsibility include, but will not be limited to:
  • Devise strategic plans designed to help BMC have greater influence and more positive recognition within the analyst community
  • Build and maintain proactive, positive relationships with key analysts through a consistent cadence of engagements
  • Facilitate all analyst engagements-including inquiry calls, vendor briefings, advisory sessions, and speaking engagements-from scheduling to moderating to distributing insights
  • Collaborate closely with Corporate Marketing, Solutions Marketing and Product Management subject matter experts to develop briefing materials and other analyst content, primarily in emerging technology markets
  • Develop and monitor analyst firm report calendars for relevant research reports and coverage potential
  • Coordinate distribution and use of analyst generated content, coverage and insights across BMC stakeholders to drive increased awareness and amplification
  • Lead real-time monitoring for analyst perception and inclusion across published research, blogs, and social media
  • Prepare and host on-site and remote analyst strategy days and events, including end-to-end planning, logistics and on-site support
Experience:
  • 5+ years combined experience in marketing, communications, product management, or consulting in B2B software, direct analyst relations or technology marketing experience a plus
  • Experience participating in or leading vendor ratings in Gartner Magic Quadrants and Forrester Waves is a plus
  • Experience working with technology customers or a general knowledge of the customer engagement space
  • Experience managing and organizing multiple, complex tasks and projects concurrently
  • Experience operating in a technological environment with organizational complexity
Required Skills:
  • Attention to detail and experience leading cross-functional teams
  • Strong presentation skills including strong written and oral communication, interpersonal, and persuasive skills
  • Strong persuasive skills with the ability to establish effective working relationships with all levels, including senior executives, within BMC and the analyst community
  • Ability to prioritize multiple tasks simultaneously and work under pressure
  • Display and encourage creativity and innovation in self and others
  • Must exhibit professional maturity, good judgment, leadership skills and remain cool under pressure operating with personal integrity in all situations
Education:
  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing or technology-related field preferable
Position Requirements:
  • Domestic and international travel required, approximately 10%
#LI-Remote

From core to cloud to edge, BMC delivers the software and services that enable over 10,000 global customers, including 84% of the Forbes Global 100, to thrive in their ongoing evolution to an Autonomous Digital Enterprise.
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