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Basic Information

Job Name
Mgr - Web Mktg - India
Country
India
State
Maharashtra
City
Pune
Date Published
15-Sep-2025
Job ID
45724
Travel
You may occasionally be required to travel for business
Looking for details about our benefits? You can learn more about them by clicking HERE

Description and Requirements

CareerArc Code
CA-DN
#LI-DN1
Hybrid: #LI-Hybrid

"At BMC trust is not just a word - it's a way of life!" 



We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  


We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 
This person will be responsible for driving measurable improvements in website engagement, conversion rates, usability, and user experience. In this role, you’ll collaborate closely with different teams to create frictionless user journeys and drive marketing KPIs. 
This role reports to the senior manager of digital strategy and is an individual contributor role that will collaborate closely with cross-functional teams like content marketing, demand generation, design, front-end development, marketing operations and more to bring improvements to life.

Here is how, through this exciting role, you will contribute to BMC's and your own success:
  • Audit, analyze, and optimize user flows, navigation, and conversion paths across the company website for B2B audiences
  • Examine analytics and conduct research of varying types and levels of formality to uncover opportunities for improvement of our digital experiences, including requests and self-directed 
  • Identify individual pages, groups of pages, templates, components, user journeys, micro experiences and more – and make detailed recommendations on how to improve them
  • Communicate findings, recommendations, and learnings to stakeholders in accessible, data-driven narratives
  • Partner with cross-functional teams, like design, content, web development, and more to execute improvements 
  • Contribute to website testing and personalization, including strategy and execution 
  • In some cases, work with technical team members to influence the elements of the technology stack we use to accomplish our digital goals
  • Suggest new and novel digital tactics and strategies
To ensure you are set up for success, you will bring the following skillset & experience:

  • 7+ years of experience in website optimization, digital strategy, UX research, CRO, or a closely related discipline
  • Documented measurable success in optimizing websites
  • Ability to think strategically and execute tactically
  • Desire familiarity with some (but not all) analytics, heatmapping, CRO, user research tools (may include tools like Google Analytics, Adobe Analytics, Hotjar, Glassbox, Maze, User Testing, etc.)
  • Analytical, self-directed, comfortable interpreting and presenting data, and able to tell clear stories with insights
  • Strong curiosity, and mind for conducting research, both formal and informal
  • Excellent collaborator—skilled at working across disciplines and departments to build consensus and drive results
  • Empathy for end users and stakeholders: passionate about creating seamless, intuitive digital experiences
  • Adaptable and eager to learn new tools, techniques, and approaches as the digital landscape evolves
  • Basic English writing skills in context of usability improvements, like being able to suggest better CTA button text aligned with site context and user expectations 
  • Good schedule overlap with USA working hours for collaboration critical to the role
  • Preferred degree in a field like User Experience (UX) design, psychology, Human Computer Interaction (HCI), digital marketing, business analytics, interactive media or similar

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

 

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.
At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 3,380,000 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 

The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. 




(Returnship@BMC)

Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

Min salary
2,535,000

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

 

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender,  gender expression,  gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

Mid point salary
3,380,000
Max salary
4,225,000
Min Salary - NEW
2,535,000
Max Salary - NEW
4,225,000