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Basic Information

Job Name
Strategic Marketing Mgr - USA
Country
United States
State
NA
Date Published
03-Sep-2025
Job ID
45641
Travel
You may occasionally be required to travel for business
Additional Locations
Detroit - Michigan, Houston - Texas, San Francisco - California, New York - New York, Washington - DC
This role can be based remotely in United States 
Looking for more details about our benefits? You can also learn all about them by clicking HERE

Description and Requirements

CareerArc Code
CA-JY
Remote: #LI-Remote

"At BMC trust is not just a word - it's a way of life!" 


We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!  

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! 

BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers. 

Join us as a Digital Growth Strategist!

BMC is looking for a talented digital strategist who will drive top-of-funnel growth through digital experiences, experimentation, and funnel design—with specific accountability for increasing demo requests, trial signups, and qualified pipeline. In this role, you won’t only advise on strategy, you’ll be responsible for building, testing, optimizing, and scaling programs that deliver measurable growth. You will be assigned to one of BMC’s two solution portfolios, where you’ll focus on building digital demand in new segments such as targeted verticals. 


Here is how, through this exciting role, YOU will contribute to BMC's and your own success:  
  • Own and optimize the top-of-funnel digital experience to aggressively grow demo requests and free trial signups. This includes experimenting with landing pages, navigation flows, resource centers, and trial activation steps. 
  • Partner with demand generation to align campaigns to conversion-ready digital experiences, ensuring paid and organic traffic converts effectively once it lands on BMC properties. 
  • Develop and execute digital experimentation roadmaps (A/B tests, personalization, segmentation, messaging frameworks) to continuously improve conversion rates. 
  • Identify and build vertical- and segment-specific digital journeys (e.g., midmarket, financial services, healthcare) that highlight Control-M’s relevance and increase participation from new audiences.
  • Partner with the SEO lead to align high-intent search opportunities with optimized digital experiences, ensuring organic traffic is converted into qualified demo requests and trial signups. 
  • Stay on top of digital growth best practices in SaaS (PLG motions, trial activation design, self-serve demo experiences) and bring proven methods into the portfolio. 

To ensure you are set up for success, you will bring the following skillset & experience:
  • You hold a Bachelor’s degree in Marketing, Communications, or related field with 3+ years of experience in digital strategy, content marketing, or related fields, preferably within a software/tech company.
  • You have strong skills in funnel optimization, A/B testing frameworks, and conversion rate optimization.
  • You have experience launching or scaling product growth in new verticals or market segments.
  • You have a strong understanding of digital content production workflows and systems thinking.
  • You are familiar with AI tools (Jasper. Writer, ChatGPT) for content creation and performance analysis.
  • You have the ability to interpret data and translate insights into actionable strategies, utilizing analytics tools (Google Analytics, Glassbox).
  • Experience working with modular content systems and design libraries is a plus.
  • You have experience working with CMS platforms (e.g., Adobe Experience Manager, WordPress)
  • Experience with Project management tools (e.g., Optimizely, Jira) and Design collaboration tools (e.g., Figma, Miro) are preferred.
#LI-Remote 

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

 

If after reading the above, you are unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. 

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $99,600 - $166,000

Min salary
99,600

Our commitment to you! 

 

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! 

 

If after reading the above, you are unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! 

 

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran.  If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

Mid point salary
132,800
Max salary
166,000
Min Salary - NEW
99,600
Max Salary - NEW
166,000